It's plain and simple, but a small soft flat head (like the Tormenter softy pictured) is a must have in any trolling spread.  Slide one over a ballyhoo to totally change the look and action! 

Owner solid-rings are the perfect choice to slide on your line for kite fishing.  Instead of clipping your main line into the release clip; clip onto the solid ring.  Much safer for the line, and provides for easy releases out of the clip.

So simple...but OH so nice for getting your rods out on the pier easily! 

Black's RC-60 3-Clip Kite Set makes it easy to get your next kite set-up ready to roll.  Pre-drilled clips(color coded) and correct swivels make rigging a breeze!

Said it before, gonna say it again...when it comes to a good jighead for snook fishing; it doesn't get any better than a DDX Rocket Jighead!  Works great with a variety of soft plastics.

When it comes to pompano fishing; few lures can touch the effectiveness of a Doc's Goofy Jig.  Pictured is a "G3" which is a leaded goofy jig paired together with a hand tied pink quill.  It's pretty easy to fish; throw it out, let it hit the bottom, violently pop the jig off the bottom, and repeat.  Pompano see what they believe to be a small crustacean trying to run away from them and absolutely smash it!

Great looking line of Cobia Jigs now in-stock!  Big Ben, No Alibi, and Octopus Heads all in.  Numerous color choices, and a great deal at $14.99!

Great looking pair of Pliers from Mustad.  7.5" Titanium Coated Stainless Steel, Ergonomic handles, non-slip coating, carbide cutters, coiled tether, and pal tic crying case...Awesome deal at $29.99!

This a great setup for catching catching pompano.  It is a 3/8oz leaded jig, paired with a flashy quill, and tied (with a loop knot) on 20lb fluorocarbon.  Fish it on light braid for best luck, and keep it near the bottom!